Programme builder
Weekly table view, keyboard-first. Exercises, sets, reps, weight or %1RM, RPE, notes. Builds in the time it takes most tools to load.
For premium strength & powerlifting coaches
A coach with 30 clients reviewing two videos each per week types the equivalent of a short essay every day. IronWolf is the tool that gives you that time back — without giving up the depth your clients pay for.
The wedge
The same coaches who built their reputation on personalised programming end up sending feedback through Loom links and WhatsApp threads. The clients lose context. The coach repeats themselves. The work doesn't compound.
IronWolf does video review as a first-class surface. The client uploads from their phone. You scrub through, drop comments at exact frames, and draw on the video to show bar path, joint position, range of motion. Playback pauses at each comment, shows your drawing, plays your voice note if you recorded one.
No exporting, re-uploading, or stitching a thread back together a week later. It lives with the programme and the form check-ins on the same screen.
What you get
Programming, video review, form check-ins, coaching notes. The four things you do every day for every client — currently split across Trainerize, Loom, Typeform, and a Notion doc — running on a single surface.
Weekly table view, keyboard-first. Exercises, sets, reps, weight or %1RM, RPE, notes. Builds in the time it takes most tools to load.
Async timestamped feedback. Draw lines, arrows, and freehand on the frame. Athletes see your drawings during playback at the exact moment they matter.
Build a weekly questionnaire once, send it to the right clients on the right cadence. Replaces Typeform. Responses sit next to the programme they're about.
Append-only notes per client, searchable, never visible to the athlete. Replaces the scattered Notion doc that says "remember to back off her squats in week 6".
Who it's for
Powerlifting, Olympic weightlifting, premium bodybuilding prep, hybrid strength, rehabilitation. Coaches charging £150–£500+ per client, managing 15–40 clients, delivering personalised programming and video feedback as the core of their service.
Not for:
Specialisation is the point. The general tools serve the middle of the market and leave premium strength coaches stitching workflows together. IronWolf doesn't.
Pricing
No upsell mazes, no white-label paywall on the basics. A third tier with Stripe Connect and white-label branding lands at V1 — pricing decided then.
£39 per month
£79 per month
Anti-positioning
We're not trying to out-feature Trainerize. We're not building a general fitness app with strength coaching bolted on. We're not gating white-label branding behind a $225/mo tier. We're not asking you to learn a new programming notation.
IronWolf is a smaller surface, built more deeply, for a narrower audience. That's the whole bet.
Early access
IronWolf is being built with a handful of strength coaches before it opens up. If you coach premium clients and the daily video-feedback grind sounds familiar, get in touch.
Email hello@ironwolf.app